「战略的内核包含三个要素：一个诊断、一条指导方针、和一组一致性行动。」
"The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action."
「好战略不仅仅催促我们朝着目标前进。好战略诚实地承认面临的挑战，并提供克服这些挑战的方法。」
"A good strategy does more than urge us forward toward a goal or vision. A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them."
「坏战略不仅仅是好战略的缺失。它从特定的认知误区和领导力失能中滋生出来。」
"Bad strategy is not simply the absence of good strategy. It grows out of specific misconceptions and leadership dysfunctions."
「如果你没有识别并分析障碍，你就没有战略。你有的只是一个 stretch goal、一份预算、或者一列你希望发生的事。」
"If you fail to identify and analyze the obstacles, you don't have a strategy. Instead, you have either a stretch goal, a budget, or a list of things you wish would happen."
「战略至少有一半是关于『不做什么』，而不是『做什么』。」
"Strategy is at least as much about what an organization does not do as it is about what it does."
「一个领导者最重要的工作，是创造并持续调整这条连接目标与行动的战略桥梁。」
"A leader's most important job is creating and constantly adjusting this strategic bridge between goals and objectives."
「好战略是连贯行动支撑起来的一个论点，而不只是一句口号。」
"Good strategy is coherent action backed up by an argument."
「当一个人被任命为高级管理职位后，一种难以言喻的疏离感便随之而来。没有人再对你完全坦诚。」
"When a person is appointed to a senior management position, an unspoken estrangement sets in. No one is completely frank with you anymore."
「战略的核心工作始终是同一个：发现情境中的关键因素，并设计一种协调和聚焦行动的方式来应对这些因素。」
"The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors."
「杠杆来自于对形势中最关键因素的理解，以及找准支点施加力量。」
"Leverage comes from understanding the most critical factors in a situation and finding a pivot point where focused effort can make a decisive difference."
「战略不是分析出来的，是设计出来的。像建筑师一样在约束下创造性地配置要素。」
"Strategy is not deduced from analysis—it is designed. Like an architect, you creatively configure elements under constraints."
「在链环系统中，整体表现由最弱的一环决定。改善已经很强的环节没有意义。」
"In a chain-link system, overall performance is limited by the weakest link. There is no point in strengthening a link that is already stronger than the weakest one."